Food waste is a huge problem in America today. A large component of this problem is the average person's difficulty in keeping track of their food. Proper food purchasing and storage will help mitigate this, and hopefully reduce the amount of food wasted. That's where Foodwatch steps in, by allowing customers to view an inventory of their current food stocks, receive notifications when their food is about to spoil (and should be used), and be given reminders about proper food storage when appropriate.